Toyota Prius May Lead Japan Car Sale Collapse as Subsidies End - Bloomberg

Toyota Prius May Lead Japan Car Sale Collapse as Subsidies End - Bloomberg: "Demand for the Prius surged after the third-generation model went on sale in May 2009 and the government introduced the incentive plan a month later. Under the program, consumers can apply for a 250,000 yen ($2,963) subsidy if they scrap a car more than 13 years old to buy a more fuel- efficient one, or 100,000 yen for a new car bought without scrapping the older one."