Makers of Lamborghini, Ferrari, and Maserati Find It's Never Been Easier to Sell Six-Figure 'Supercars' - Businessweek

Lamborghini Huracan

Maserati Alfieri

Ferrari California T

Makers of Lamborghini, Ferrari, and Maserati Find It's Never Been Easier to Sell Six-Figure 'Supercars' - Businessweek: "Why all the überexpensive machines? They’re selling almost as fast as they drive. Supercars have taken off with U.S. buyers in the past three years, as a bullish stock market and surging home prices drove household net worth to a record high."
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The market for six-figure sports cars crashed in 2009, which is hardly surprising. More notable, however, is the speed with which it got back on track after a global economic crash. As soon as the Masters of the Universe realized the world wasn’t descending into anarchy, they started showing up at swanky dealerships again. In 2010, the sector zipped right by the market for more proletariat cars and never looked back.


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